The energy drink Red Bull has long had a relationship with extreme and adventure sports. The famous tagline, “Red Bull gives you wings” is often used in commercials, and imparts the adventurous spirit the company supports in a variety of areas. Since 1992, there has been an annual Red Bull Flugtag, which has flying competitions in more than 35 locations around the world where people compete to see who can fly the furthest in homemade flying contraptions. When the first person decided to sky dive from space, Felix Baumgartner, Red Bull was there as a sponsor. Red Bull also sponsors several extreme sports competitions.
It was only a matter of time before Red Bull would bring these competitions to air on its own channel. With Red Bull TV, extreme sports enthusiasts can now watch live events and associated content on mobile devices, computers, selected smart TVs, video game consoles, and other devices.
Red Bull Signature Series
Cable television, along with limited prime time spots, has provided space for Red Bull events for a few years. In 2011, Red Bull and NBC created a partnership to air Red Bull’s Signature Series. This partnership included Red Bull running and producing the events and NBC Sports airing 20 hours on their channels, which included some spots on NBC. The initial deal in 2011 had NBC airing 20 hours and NBC Sports airing 15 hours. However, in 2012 Red Bull found another cable outlet and signed a three-year deal with Fox that included their airing 180 hours of live and highlight footage on Fox Sports 1 and Fox Sports 2. In 2013, a deal between NBC and Red Bull was resigned, but with 15 fewer hours of airtime.
These deals with NBC and FOX provide opportunities for people to view these competitions; however, much of the airing is limited to cable or satellite television, which not everyone has. With Red Bull TV, some of these limitations are overcome, providing an easily accessible medium for these events.
The Rise of Red Bull TV
With modern technology making Internet streaming easy and affordable for companies, it is now really simple for companies to stream their own content. Red Bull has taken advantage of the opportunities provided by the Internet by creating its own channel for airing extreme sports competitions and associated content. The channel is available online and connected devices, including Apple TV, Xbox 360, Chromecast, Amazon Fire TV, LG and Samsung smart TVs, several smart phones and tablets, and other devices.
What is on Red Bull TV
Connected users can enjoy hours of Red Bull TV, including clips from past events and live events. One of the main areas of content on the channel are global extreme sports competitions, aired live. Examples of streamed events include Lollapalooza, FMB Dual Speed and Style in Whistler, UCI MTB World Cup Downhill Finals from Windham and Mont-Sainte-Anne, and UCI BMX World Championships from Rotterdam. In addition to extreme sports competitions, there are also series that go behind the scenes of many extreme sports, including surfing, BMX riding, snowboarding, and more. There are also series that provide behind the scenes looks into the music business, graffiti art, and other fields of interest.
Extreme sports enthusiasts now have unprecedented access to live events with Red Bull TV. All a person needs is Internet access to view the events, and with connected devices, viewers can enjoy the events on their TV. The events stream live, so viewers can tune in and see the action as it happens. Red Bull TV lists the upcoming events to make it easy to plan to view the event and not miss out on any minute of the action.